BlueOval City is Ford Motor Co.’s ambitious plan for the future of its Electric F-Series pickup. The six-square mile complex, located in West Tennessee, is designed to produce half a million trucks annually, with advanced driver-assistance features that would allow drivers to take a nap while traveling at 60 miles per hour.
The $5.6 billion complex, which is set to open in 2025, will be home to a battery factory operated by South Korea’s SK On and provide employment for 6,000 workers. It will also be the site of Ford’s first all-new assembly facility in 50 years.
Ford CEO Jim Farley said that the driver-assistance features will allow drivers to sleep or make calls while their truck autonomously handles highway driving. The automaker is investing $50 billion in EV development and production by 2026, and the Tennessee plant is expected to account for a quarter of their 2 million EVs they plan to build annually by the end of 2026.
The new Electric truck, known internally as Project T3 or “Trust the Truck,” is designed to be “fully updatable” through software downloads and capable of towing and hauling. It is expected to be released in 2025 with a capacity to make 500,000 Electric trucks at full production per year.
Ford is striving to compete with Tesla Inc., who currently dominates two-thirds of the US battery-powered vehicle market. By 2026, Ford aims to have an 8% margin on EV earnings before interest and taxes.
Bill Ford, executive chairman and great-grandson of founder Henry Ford, said, “BlueOval City is the blueprint for Ford’s Electric future around the world.”
The Tennessee plant is a bold move by Ford to reverse its Electric vehicle (EV) losses and make a mark in the future of Electric vehicles. It is a major step forward in the development of autonomous driving technology and a leap in the innovation of Electric vehicles. With the advanced driver-assistance features and software updates, the F-Series pickup will surely be an attractive option for drivers looking for a convenient and safe ride.