Tag: Include
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Polestar 3 Launch in U.S. to Include $20 Million Marketing Campaign
The Swedish Electric vehicle manufacturer Polestar is gearing up for the launch of its first crossover in the U.S. truck-dominated market with a $20 million marketing campaign set to kick off in the second quarter. Polestar is owned by Volvo, which is owned by Chinese conglomerate Geely. Gregor Hembrough, Polestar’s North American boss, revealed that…