Tag: million
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Polestar plans a Q2 $20 million ad spree to market its first crossover
The Swedish automaker, Polestar, is gearing up to launch its first crossover, the Polestar 3. To capture the attention of potential customers, the automaker is set to spend $20 million on an advertising campaign. This campaign will include online, television, and outdoor media commercials. The campaign is scheduled to start in the second quarter of […]
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Polestar 3 Launch in U.S. to Include $20 Million Marketing Campaign
The Swedish Electric vehicle manufacturer Polestar is gearing up for the launch of its first crossover in the U.S. truck-dominated market with a $20 million marketing campaign set to kick off in the second quarter. Polestar is owned by Volvo, which is owned by Chinese conglomerate Geely. Gregor Hembrough, Polestar’s North American boss, revealed that […]