Tesla is one of the most innovative companies in the world. Its Electric vehicles have revolutionized the automotive industry, making them more efficient, eco-friendly, and cost-effective. But despite its numerous successes, Tesla has its fair share of critics. This became evident in the 2021 Super Bowl when a 30-second commercial aired criticizing Full Self-Driving (FSD), one of Tesla‘s flagship technologies.
The commercial, produced by the Dawn Project, was founded by tech entrepreneur Dan O’Dowd and aims to \”make computers safe for humanity\”. O’Dowd and his group has put millions of dollars into trying to ban Tesla‘s FSD from public roads. The ad highlighted the potential dangers of FSD, featuring numerous clips of Tesla‘s autonomous driving feature failing to stop for child-sized test dummies crossing the street, ignoring road signs, and swerving into the wrong lane.
The ad was slated to air in Washington DC, as well as other major metropolitan areas such as Austin, Texas and Atlanta, Georgia. Tesla doesn’t normally advertise through traditional methods, such as TV spots, so this could be many people’s first impression of the company.
However, the Super Bowl ad might not be Tesla‘s biggest problem. The U.S. Department of Justice is currently investigating Tesla over its autopilot and FSD features, while the National Highway Traffic Safety Administration, which has the power to stop Tesla from deploying these features on public roads, is also looking into the company.
The Dawn Project’s Super Bowl ad could be seen as a way to raise awareness of the potential dangers of FSD, and to urge the NHTSA to take action. While the ad might not be welcomed by Tesla or its fans, the company did not have to spend a dime on the commercial, since advertisers reportedly paid $7 million just to have a brand represented in a single 30-second spot during the Super Bowl.
In conclusion, the Dawn Project’s Super Bowl ad criticizing Tesla‘s FSD features is a reminder that despite all the success that the company has achieved, it still has its fair share of critics who are not afraid to speak out. The ad also serves to highlight the potential dangers of FSD, as well as the need for tighter regulations to ensure that autonomous vehicles are safe for public roads.